Boosting Online Presence for Local Roofing Company

Client Overview

Our client, a roofing company, is a local company that specializes in residential and commercial roofing services. With a competitive market and the growing importance of a strong online presence, they faced challenges in attracting new customers through their website.

The Challenge

The Company’s primary issues included:

  1. Low website traffic and poor online visibility.
  2. High competition in local search results.
  3. Limited online engagement and conversion rates.

Objectives

Our main objectives were to:

  1. Increase website traffic.
  2. Improve search engine rankings.
  3. Enhance online engagement and conversion rates.

Strategy

  • Targeting and Placement: We targeted specific demographics within the local area, ensuring the ads reached homeowners and property managers who were most likely to require roofing services.
  • Engaging Content: Created engaging video content showcasing their expertise, customer testimonials, and high-quality workmanship.
  • Keyword Research: Conducted extensive keyword research to identify high-performing and relevant keywords related to roofing services.
  • Ad Creation: Designed compelling ad copies and utilized extensions to increase visibility and click-through rates (CTR).
  • Platform Selection: Chose popular OTT platforms where local audiences were most active.
  • Creative Ads: Developed creative and informative OTT ads to capture the attention of potential customers.
  • Tracking and Analytics: Used advanced tracking to measure the performance of OTT ads and make data-driven adjustments.

Results: Increased the Following

  • Website Traffic
  • New Visitors
  • Keyword Rankings
  • Organic Traffic
  • Bounce Rate
  • Lead Generation
  • Conversion Rate

Conclusion

By leveraging a mix of ZTV, PPC, and OTT ads, we successfully transformed the company’s digital presence. Our targeted and data-driven approach not only increased website traffic but also improved search engine rankings, engagement, and conversion rates. The client now enjoys a stronger online presence, increased brand awareness, and a steady influx of new customers.

This success story demonstrates the effectiveness of a well-rounded digital marketing strategy in the competitive roofing industry. Our tailored solutions and continuous optimization ensured that the client achieved their business goals and positioned themselves as a leading roofing service provider in their local market.