Effective Advertising

There’s more to advertising than meets the eye. It can provide an array of benefits to your brand and business. Take a look!

Why Should I Advertise?

1. You Must Advertise to Reach New Customers

The market changes constantly. New families moving into the area mean new potential customers for you – or for or for your competition. Plus, customers’ income levels are constantly changing, which means changes in lifestyles, needs, and buying habits.

2. You Must Advertise Consistently

Shoppers don’t have the same store and brand loyalty they once had.  The National Retail Merchants Association says “mobility and non-loyalty are rampant.  Stores must promote to get former customers to return and to attract new ones.”

3. You Must Advertise to Influence Customers Throughout the Buying Cycle

People often go from store to store comparing prices, quality, and service.  Advertising must reach them consistently through the entire decision-making process.  Your name should always be fresh in their minds.

4. You Must Advertise Since it Pays Off Over a Longer Period

Your advertising today is selling customers whose buying decision may be weeks away.  Advertising gives you a long-term advantage over competitors who cut back or cancel advertising. 

5. You must advertise to generate more store traffic

Continuous store traffic is the first step toward sales increases and expanding your base of shoppers.  For every 100 items shoppers plan to buy, they make at least 30 unanticipated “in-store” purchases.

6. You must advertise to make more sales

Advertising works! Businesses that succeed are almost always strong, steady advertisers.  Look around – you’ll find the most aggressive and consistent advertisers are almost always the most successful.

7. You Must Advertise Because There is Always Business to Generate

As long as you’re open for business, you’ve got overhead to meet and new people to reach.  Advertising will generate customers now and in the future. Your doors are open even on the slowest of days.

The Four Keys to Advertising Success


Consumers are in the marketplace at all times, so being consistent helps with ‘top-of-mind’ awareness.


Targeting the right consumer group is important. Due to the number of stations we have we can reach a wide range of demographics.


The options we present to you will offer commercial schedules that will air often enough throughout a month for your message to not just be heard, but noticed…especially when done in conjunction with Key 1, Consistency.

Good Commercial

Delivering a message that stands out is another KEY! Our resources can provide a variety of commercial styles, and can be customized to your needs and preferences.

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